The Impact of AI on Your Digital Content and Online Search (SEO)
Date: 7/20/2026
Time: 2:15 - 3:15 PM
Room: Grand Salon 3 & 6 (Floor 1)
Skill Session - Live lecture, panel discussion or interactive session with time for Q&A. 60-minutes.
AI–Artificial intelligence in communications and public schools
Session Description
The way families, staff, and students find information about your school is changing quickly. It is no longer limited to navigating your website or scrolling search results. AI-powered search tools, chatbots, and recommendation engines are increasingly shaping how answers are found and which content is surfaced. This shift has important implications for the content across your website and online presence.
This session explores how AI is reshaping discoverability and what that means for school communication professionals. Attendees will learn how search engines and AI tools identify and prioritize content, and why clear structure, plain language, and consolidated topics matter more than ever. The session connects traditional SEO with emerging AI-enhanced search behaviors and highlights ways to create content that works better for both people and AI, while maintaining authenticity, equity, and inclusion.
Participants will leave with practical strategies to adapt existing website content for AI-influenced discovery, examples that work for organizations of any size, and simple ways to measure success. This session is designed to help communicators stay visible, relevant, and trusted as digital search continues to evolve.
Presenter(s)
Chelsea Janke
Vice President Integrated Marketing
CEL Marketing PR Design
As the Vice President of Integrated Marketing at CEL Marketing PR Design and #boymom of two, Chelsea is a school advocate and helps organizations bridge the gaps between communications and technology. She is always on the go working to enhance #SchoolPR, marketing strategies and design websites that are creative, effective and lasting. She is respected within the field for helping schools tell their story and interact with stakeholders by using effective communication tools and technology. LinkedIn Profile
The Impact of AI on Your Digital Content and Online Search (SEO)
Category
Skill Session - Live lecture, panel discussion or interactive session with time for Q&A. 60-minutes.