Seizing Social Space: How Data Improves Your School District’s Social Content
Date: 7/21/2026
Time: 11:15 AM - 12:15 PM
Room: Grand Ballroom B (Floor 1)
Skill Session - Live lecture, panel discussion or interactive session with time for Q&A. 60-minutes.
ENGAGEMENT–Internal/external stakeholder engagement
Session Description
Every post on social media is a chance to make an impact, and data can best inform and predict which ones will have the biggest impression. This session will explore how data-informed decision-making can reshape your social media strategy to positively engage with your community, increase your followers, expand awareness and tell the most compelling stories.
Participants will learn how Anne Arundel County Public Schools used data to guide an intentional shift in strategy, resulting in a 50 percent increase in average post likes, a 209 percent boost in video views, and a 240 percent rise in average comments. Attendees will leave with actionable strategies to adopt and ready-to-use digital templates they can bring back to their districts to analyze their social performance and make informed decisions to drive meaningful engagement.
Join us and learn how you can make every post count!
Presenter(s)
Bob Mosier
Chief Communications Officer
Anne Arundel County Public Schools (MD)
Bob Mosier is the Chief Communications Officer for Anne Arundel County Public Schools, the fourth largest school district in Maryland and one of the 40 largest in the United States. In the 2025-2026 school year, AACPS is educating more than 84,000 students in 130 schools.
A national communications award winner and member of the Superintendent's Cabinet, Bob is the school system’s chief spokesman and oversees the system’s interaction with the media, families and other community members as well as the development of communication plans to convey information about AACPS issues, events, initiatives and programs. His responsibilities also include oversight of Communications Office, the Office of Design and Print Services, the school system’s website and television channel, and Office of School and Family Partnerships.
A graduate of the AACPS' Annapolis High School, Bob returned to the school system in 2006 after working for 19½ years in the newspaper industry, spending almost all of it with Capital-Gazette Newspapers. From 1994 to 2006, he served as editor of the Maryland Gazette, America’s oldest newspaper. Prior to that, he held positions as design editor and high school sports editor at The Capital, and sports editor at the Maryland Gazette.
Bob and his wife, Diana, have been active in Greyhound Rescue, a group that helps find homes for retired racing greyhounds, for nearly 35 years. LinkedIn Profile
Maneka Monk
Director of Communications
Anne Arundel County Public Schools
Maneka S. Monk is the Director of Communications for Anne Arundel County Public Schools (AACPS). She is also a proud alumna of AACPS, where her love of writing was encouraged and led to her career today.
Through thoughtful (sometimes fun) mission-driven communications leadership, Maneka leads a multidisciplinary team responsible for digital strategy, branding, media relations, and family engagement.
Grounded in the belief that students must always come first, she is committed to developing strategies and narratives that elevate voices, strengthen communities, and support student success. LinkedIn Profile
Meghan O'Brien
Communications Content Specialist
Anne Arundel County Public Schools
Meghan O’Brien is a Communications Content Specialist for Anne Arundel County Public Schools, where she supports social media and marketing initiatives. Through her work, she creates engaging, data-driven content that tells the story of their school community of over 84,000 students.
Meghan brings a diverse background in education-focused communications, including social media experience in higher education at Walden University and project management in early childhood education with Sesame Street.
Her work is rooted in playful storytelling, strategic engagement, and using social media to inform, connect, and inspire the community she supports. LinkedIn Profile
Seizing Social Space: How Data Improves Your School District’s Social Content
Category
Skill Session - Live lecture, panel discussion or interactive session with time for Q&A. 60-minutes.