Fear-Free Content Calendars: A Practical, Flexible Approach
Date: 7/21/2026
Time: 4 - 5 PM
Room: Grand Salon 19 & 22 (Floor 1)
Skill Session - Live lecture, panel discussion or interactive session with time for Q&A. 60-minutes.
PLANNING–Strategic communication planning and accountability
Session Description
Content calendars can feel overwhelming, especially in school communication where urgent issues, shifting priorities, and limited time are the norm. This session is designed specifically for school PR professionals who want a practical, flexible system that reduces stress, strengthens messaging, and maximizes the impact of every piece of content.
Participants will learn how to use content calendars more effectively by aligning posts with district goals, identifying the difference between urgent and important content, and planning ahead without losing the flexibility needed in a school environment. The session includes strategies for improving branding, optimizing images with free tools, and repurposing existing content to get more value out of the work already being done.
Attendees will walk away with customizable templates, a streamlined planning method, and concrete next steps to help them build confidence and consistency in their content strategy.
To get the most out of the session, participants are encouraged to bring two or three communication or organizational goals they want their content to support.
Presenter(s)
Aurora Meyer APR
Account Director
Slide Nine
Over her 23-year career, Aurora Meyer has developed an impressive track record of increasing the size and engagement of relevant audiences by using analytics and social behavior analysis to guide strategic decision-making. Aurora is an award-winning strategic communicator; regular speaker and workshop presenter.
She takes organizations from measuring vanity metrics to proving the ROI of public relations initiatives. Her industry peers recognize her with multiple awards for social media strategy and campaigns in addition to the prestigious National School Public Relations Association (NSPRA) Gold Medallion award in 2025, MarCom Gold award in 2019 and several NSPRA awards for her work in 2020, 2021, 2022, 2023, 2024 and 2025.
A PRSA-accredited public relations professional, Aurora is entitled to use the APR professional designation. LinkedIn Profile
Fear-Free Content Calendars: A Practical, Flexible Approach
Category
Skill Session - Live lecture, panel discussion or interactive session with time for Q&A. 60-minutes.