Digital Marketing To Increase Applicants In A Lean Candidate Pool
Date: 7/22/2026
Time: 9:45 - 10:55 AM
Room: Grand Ballroom A & B (Floor 1)
Gold Mine Roundtable - A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds. A one- to two-page tip sheet on the presentation topic is required.
MARKETING–Marketing/branding for school systems, student enrollment, employee recruitment
Session Description
In a world that is seeing less individuals entering the educational career field, the competition between school systems to attract high-quality educators is at an all-time high. This session will provides useful and proven tips on how to leverage social media marketing to drive prospective applicants to a system's career page and increasing applicants. The Choose Jackson Campaign, a 2024 NSPRA Golden Achievement Award winning campaign, will be a resource for this session. Tips that will be discussed is having a vision for the marketing campaign, strategic partnership keys between Public Relations and Human Resources professionals, expanding a social media reach to include varying platforms and building out a comprehensive website page that showcases a school system's offerings, benefits, pay and community, along with an easy apply now link. In a world where finding the best educators is imperative to student success, PR professionals need to strategically market their organization. This session will provide PR professionals tools to be successful.
Presenter(s)
Edward Hooper
Director of Public Relations and Communication
Jackson County School System (GA)
I am the Director of Public Relations for the Jackson County School System. I serve as a member of Executive Leadership team & Superintendent’s cabinet, where I am responsible for assisting with ensuring we advance the organization’s mission & vision through strategic leadership. I oversee all communication within JCSS, to include strategic communication for the Superintendent, BOE, district office and all member schools. Additionally, I act as the Foundation Director of the JCSS Foundation, a 501(c)3 non-profit dedicated to enhancing the educational experience throughout the system. I am tasked with building mutually beneficial relationships with business leaders to benefit the school system through staff grants, student scholarships and other key initiatives. LinkedIn Profile
Digital Marketing To Increase Applicants In A Lean Candidate Pool
Category
Gold Mine Roundtable - Mini table session on a program/best practice topic, with time for Q&A. 20 minutes (three rounds).