Stop Guessing, Start Connecting: The Role of Analytics and AI in Next Gen Communication
Date: 7/21/2026
Time: 8:30 - 9:30 AM
Room: Grand Ballroom A (Floor 1)
Skill Session - Live lecture, panel discussion or interactive session with time for Q&A. 60-minutes.
AI–Artificial intelligence in communications and public schools
Session Description
Data and AI are everywhere in school communications, but many teams are still guessing when it comes to what actually works. This session challenges communicators to move beyond intuition and adopt a next gen approach grounded in analytics, insight, and intentional change.
Attendees will learn how to use real communication data and emerging AI tools to understand audience behavior, refine messaging, and make meaningful adjustments that improve clarity, trust, and engagement. Rather than focusing on tools alone, this session centers on decision making. How to know what the data is telling you, how to act on it, and how to evolve communication practices across an organization.
This session offers practical examples, real world scenarios, and strategies that apply to both new and veteran communication leaders. Participants will leave with a clearer understanding of how analytics and AI can support authentic communication, reduce guesswork, and shape a more responsive, future ready communication strategy.
Attendees will leave with a practical understanding of how to use analytics tools to see what is truly working, how to leverage AI to gain fresh perspective on communication strategies, and how to apply those insights to make informed, meaningful changes that strengthen connection and engagement across their organization.
Presenter(s)
Eric Hansen CETL
Director of Technology and Communications
Diamond Lake School District 76
Eric Hansen, CETL, serves as the Director of Technology and Communications for Diamond Lake School District 76. A seasoned leader in technology and communication, he provides strategic direction that advances organizational alignment, innovation, and long term growth.
Eric is known for his leadership in strategic planning and forward thinking communication practices that move organizations toward purposeful growth. He leads with a next gen mindset, implementing modern strategies that strengthen decision making, improve how communication methods are used, and deepen engagement across the organization. He prioritizes clear expectations, thoughtful engagement, and innovative, creative communication practices that strengthen the organization and connect with local and global audiences.
A dedicated lifelong learner and perseverance advocate, Eric leads instructional technology, information technology, and communication initiatives with a focus on purpose, consistency, and impact. He remains actively engaged in professional learning communities and shares insights through his blog, Next Gen Life. LinkedIn Profile
Stop Guessing, Start Connecting: The Role of Analytics and AI in Next Gen Communication
Category
Skill Session - Live lecture, panel discussion or interactive session with time for Q&A. 60-minutes.