Why Print Matters: Elevating School Communications through Thoughtful Design and Professional Printing
Date: 7/21/2026
Time: 4 - 5 PM
Room: Fulton (Floor 3)
Skill Session - Live lecture, panel discussion or interactive session with time for Q&A. 60-minutes.
MARKETING–Marketing/branding for school systems, student enrollment, employee recruitment
Session Description
In an increasingly digital world, print plays a vital strategic role in school communications. From budgets and elections to calendars, programs, large format displays, posters, event signage, and branded materials, print remains the most trusted, accessible, and visible way schools connect with families, staff, students and the community.
By collaborating with a design-to-print team, you can also ensure that you don't miss an opportunity to reinforce your brand and message and elevate the look of your student IDs, passes, forms, yearbooks, stationary and more.
In this session, we'll explore the continued importance of print and how well-designed, professionally printed materials enhance clarity, credibility and engagement.
You'll leave with practical tips, advice, and guidance on collaborating effectively with designers and expert print shops to ensure your communications are informative, visually compelling, on-brand, and cost-effective.
Presenter(s)
Catherine Sherlock
Information Processing Manager
Orange-Ulster BOCES
Catherine Sherlock is a seasoned print professional with over 25 years of extensive experience in print production and services for educational organizations. She began her career as the owner and operator of her own print shop, where she developed deep expertise in high-quality print solutions, operations, and client service. Catherine later brought her entrepreneurial experience to Orange-Ulster BOCES, where she successfully launched and developed the print division. Under her leadership, the division now provides comprehensive print services to more than 20 school districts across New York’s Hudson Valley, supporting educational communities with reliable, efficient, and innovative print solutions. LinkedIn Profile
Louis Petersen
Graphic Design Technician
Orange-Ulster BOCES
Louis Petersen is a graphic design and OUB press operator with over a decade of experience producing high-quality printed materials for school districts and educational organizations. He specializes in managing the full breadth of print production, from concept through final output, ensuring accuracy, consistency, and reliability across every project.
Throughout his career, Louis has printed and finished a wide range of assets, including budget books, instructional materials, prom tickets, decals, and large-format graphics. His hands-on expertise with offset and digital press operations, combined with a strong design background, allows him to bridge the gap between creative intent and technical execution.
Known for his attention to detail, efficiency under tight deadlines, and deep understanding of print workflows, Louis delivers professional, durable, and cost-effective print solutions.
LinkedIn Profile
Why Print Matters: Elevating School Communications through Thoughtful Design and Professional Printing
Category
Skill Session - Live lecture, panel discussion or interactive session with time for Q&A. 60-minutes.